Top 5 Beauty Retail Apps in Norway Q1 2023

During the first quarter of 2023, the top 5 beauty retail apps in Norway showed varied performance trends in downloads, active users, and revenue. Here’s a closer look at how each app fared, based on data from Sensor Tower.

BEAUTY BAY from Beauty Bay Ltd. saw a fluctuating trend in weekly downloads, peaking at 68 in the first week of January and dropping to as low as 6 by the end of March. The app's weekly active users remained relatively stable at around 340 in January but declined to 277 by the end of the quarter.

Nykaa – Makeup/Beauty Shopping from FSN E-COMMERCE VENTURES PRIVATE LIMITED experienced a modest number of weekly downloads, starting at 38 and tapering off to 8 by the end of March. The weekly active users for this app stayed consistent at around 110-118 throughout the quarter.

The Nykaa Fashion - Shopping App also from FSN E-COMMERCE VENTURES PRIVATE LIMITED showed a similar trend. Weekly downloads ranged between 3 and 35, with a notable peak of 17 in the last week of March. The app's active users saw intermittent activity, with significant fluctuations throughout the quarter.

IPSY: Personalized Beauty from Ipsy experienced low but steady download numbers, peaking at 17 in mid-March. Active users were consistent at around 20-21 in the latter part of the quarter.

Lastly, Lush Fresh Handmade Cosmetics from Lush Ltd showed a varied download trend, starting the quarter with minimal downloads and peaking at 23 in the third week of March. The active user data for this app was not provided.

For more detailed insights, visit Sensor Tower.